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EU · Political Advertising Transparency

Political Advertising Transparency compliance for European Union

The EU Regulation on Transparency and Targeting of Political Advertising (2024/900) imposes labelling, transparency, and consent requirements across all member states from October 2025.

Legal basis

  • Regulation (EU) 2024/900
  • GDPR (Regulation 2016/679)
  • Digital Services Act

What to include in your imprint

  • Sponsor identity
  • Election or referendum it relates to
  • Amounts spent and paid
  • Targeting parameters where used

Where to display the imprint

  • Endorsement pages
  • Embeds
  • Social cards

Example imprint text

Political advertisement. Sponsor: [Name]. Election: [Election Name]. Amount paid: €[Amount].

EndorsementWall ships preset imprint templates for European Union — you can edit per-organisation in the dashboard.

FAQ

Does EndorsementWall handle Political Advertising Transparency requirements for European Union?

Yes. EndorsementWall ships preset Political Advertising Transparency templates, lets you set your own per-organisation, and renders the imprint on every public endorsement page, embed, and shareable image.

Is double opt-in required for endorsements in European Union?

EndorsementWall enforces email verification (double opt-in) on every submission, satisfying consent requirements under the rules that apply in European Union.

Compliant endorsement walls for European Union

EndorsementWall handles political advertising transparency display, double opt-in, and consent records out of the box.

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This page is informational and not legal advice. Consult a qualified election lawyer for your specific situation.