EndorsementWall + Fathom Analytics
Track endorsement events in Fathom.
Fathom is a simple, GDPR-compliant analytics platform. Endorsement submits fire as goal events.
Why connect EndorsementWall to Fathom Analytics
- ✓Sync verified endorsers from EndorsementWall directly into Fathom Analytics as new contacts or leads.
- ✓Tag and segment supporters by tier (notable vs grassroots), location, and consent status.
- ✓Trigger simple analytics workflows automatically when a new endorsement is approved.
- ✓Keep your supporter database compliant with UK GDPR and PECR consent records.
How the integration works
- Connect EndorsementWall to Fathom Analytics using a webhook or Zapier/Make recipe.
- Map endorser fields (name, email, location, quote, tier) to your Fathom Analytics contact properties.
- Enable two-way sync so unsubscribes and bounces flow back into EndorsementWall.
- Test with a sandbox endorsement, then go live.
Common use cases
- Political campaigns syncing endorsers into Fathom Analytics for GOTV outreach.
- Charities adding verified supporters to Fathom Analytics for donation appeals.
- Advocacy groups segmenting Fathom Analytics contacts by endorsement type.
FAQ
Does EndorsementWall integrate with Fathom Analytics natively?
Yes. EndorsementWall offers a webhook-based integration with Fathom Analytics, plus pre-built recipes for Zapier and Make. Available on the Standard plan and above.
Will Fathom Analytics contacts created from endorsements have proper consent records?
Every endorsement on EndorsementWall is double opt-in (email-verified) with timestamped consent. Those records sync into Fathom Analytics as a custom field, satisfying UK GDPR and PECR.
Can I filter which endorsements sync to Fathom Analytics?
Yes — you can sync only approved endorsements, only notable tier, or filter by tag, location, or organisation affiliation.
Ready to connect Fathom Analytics?
Start free. Embed in minutes. Sync verified endorsers into Fathom Analytics on the Standard plan and above.
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